He's not trying to convince someone who never watches movies to pay him. He's trying to convince people who watch movies and want to see the director's vision t

He's not trying to convince someone who never watches movies to pay him. He's trying to convince people who watch movies and want to see the director's vision to pay him. This campaign is a way of funding his movie without catering to popular tastes. If you haven't heard of Zach Braff, you're probably not the target of this kickstarter. It's probably worth adding that Zach Braff is exceedingly well known amongst my peers. I'd be very surprised if someone I met at a party hadn't heard of him.