5 ms·

So, what do you make of the new logo, beyond a new typeface and flat, stacked colors in a vaguely rounded square shape?

by maguay 14y ago

supercoder 14y ago
Suggests an iWatch at $199 released July 24th, an Apple TV (two sizes) at $699 later in the year and a brand new Mac Pro. Oh and completely flat design of iOS.
- oemera 14y ago
  This is genius!
- dbecker 14y ago
  It'd be great timing for them to release a new Mac Pro. But it's been great timing for a new Mac Pro for a long time.
- deleted 14y ago
  [deleted]
BillySquid 14y ago
Something about AppleTV
- maguay 14y ago
  Really? Perhaps so, but seems a stretch to me. When's the last time anyone bought a square TV?
  - corresation 14y ago
    It is shaped like the dimensions of the current AppleTV product.
    - nicholassmith 14y ago
      I think that's incidental, it's also shaped like the icons on iOS.
    - pseudometa 14y ago
      I agree... corner radius is too large for app icons. Apple TV SDK would be my guess
  - maguay 14y ago
    True, re dimensions
diroussel 14y ago
It's nice. Colourful. Hard to read much into it though.
div 14y ago
The shape resembles current app icons. Might refer to a flat iOS 7 design.
culshaw 14y ago
Pretty sure its a nod back to the old apple colours? http://edibleapple.com/wp-content/uploads/2009/04/apple_rainbow_logo.jpeg http://edibleapple.com/wp-content/uploads/2009/04/apple_rain...
publicfig 14y ago
Multi-color iPhone 6/5S is my guess.
threeseed 14y ago
I am guessing a bold, colourful change to the UI for both iOS/OSX. Something like this: http://cdn.cultofmac.com/wp-content/uploads/2012/10/calendar.jpg http://cdn.cultofmac.com/wp-content/uploads/2012/10/calendar... Given that Ive is now in charge of UX as well he will want/need to differentiate himself from Forstall. And iOS/OSX are definitely due for a major overhaul.
smspence 14y ago
I wouldn't read too much into it. Check out the design of last year's invite: http://macosrumors.com/2012/04/25/apple-wwdc-2012-june/ http://macosrumors.com/2012/04/25/apple-wwdc-2012-june/ Very colorful, many different colors of rounded squares, in many different sizes. Everyone thought the design and colors of the invite was some kind of hint at a new product. There was a lot of speculation that we would be seeing iPhones in different colors (besides black and white). There was speculation that this would hint at some kind of new design trend for iOS, some people thought it had something to do with a TV, etc. And we have seen how that turned out....
Geee 14y ago
It looks like a stack of app icons. There's color and there's transparency. I'd think it hints at new looks of iOS.
pseudometa 14y ago
The corner radius is too big for app icons... though it does resemble the corner radius of the Apple TV. Perhaps an Apple TV SDK?

So, what do you make of the new logo, beyond a new typeface and flat, stacked colors in a vaguely rounded square shape?

by maguay 14y ago

So, what do you make of the new logo, beyond a new typeface and flat, stacked colors in a vaguely rounded square shape?

Suggests an iWatch at $199 released July 24th, an Apple TV (two sizes) at $699 later in the year and a brand new Mac Pro. Oh and completely flat design of iOS.

oemera 14y ago
This is genius!
dbecker 14y ago
It'd be great timing for them to release a new Mac Pro. But it's been great timing for a new Mac Pro for a long time.
deleted 14y ago
[deleted]

BillySquid 14y ago

Something about AppleTV

maguay 14y ago
Really? Perhaps so, but seems a stretch to me. When's the last time anyone bought a square TV?
- corresation 14y ago
  It is shaped like the dimensions of the current AppleTV product.
  - nicholassmith 14y ago
    I think that's incidental, it's also shaped like the icons on iOS.
  - pseudometa 14y ago
    I agree... corner radius is too large for app icons. Apple TV SDK would be my guess
- maguay 14y ago
  True, re dimensions

diroussel 14y ago

It's nice. Colourful. Hard to read much into it though.

div 14y ago

The shape resembles current app icons. Might refer to a flat iOS 7 design.

culshaw 14y ago

Pretty sure its a nod back to the old apple colours? http://edibleapple.com/wp-content/uploads/2009/04/apple_rainbow_logo.jpeg http://edibleapple.com/wp-content/uploads/2009/04/apple_rain...

publicfig 14y ago

Multi-color iPhone 6/5S is my guess.

threeseed 14y ago

I am guessing a bold, colourful change to the UI for both iOS/OSX. Something like this: http://cdn.cultofmac.com/wp-content/uploads/2012/10/calendar.jpg http://cdn.cultofmac.com/wp-content/uploads/2012/10/calendar... Given that Ive is now in charge of UX as well he will want/need to differentiate himself from Forstall. And iOS/OSX are definitely due for a major overhaul.

smspence 14y ago

I wouldn't read too much into it. Check out the design of last year's invite: http://macosrumors.com/2012/04/25/apple-wwdc-2012-june/ http://macosrumors.com/2012/04/25/apple-wwdc-2012-june/ Very colorful, many different colors of rounded squares, in many different sizes. Everyone thought the design and colors of the invite was some kind of hint at a new product. There was a lot of speculation that we would be seeing iPhones in different colors (besides black and white). There was speculation that this would hint at some kind of new design trend for iOS, some people thought it had something to do with a TV, etc. And we have seen how that turned out....

Geee 14y ago

It looks like a stack of app icons. There's color and there's transparency. I'd think it hints at new looks of iOS.

pseudometa 14y ago

The corner radius is too big for app icons... though it does resemble the corner radius of the Apple TV. Perhaps an Apple TV SDK?