My thought is, that you'll most likely grow slowly like this at first - it might speed up a lot if you're very lucky. However, I don't see the harm in 'launchin

My thought is, that you'll most likely grow slowly like this at first - it might speed up a lot if you're very lucky. However, I don't see the harm in 'launching' down the line (6 months/year) or re-launching when you've got product/market fit. For example, the people that made pebble had made other smart watches before, Facebook was used for 2+ years in collages before it was 'launched' to everyone. Mozilla spent 6 years developing it's plaform before it launched Firefox (which was 99% the same code as Mozilla anyway). I'm not saying have a closed/private-beta - just don't go out of your way to call the press, until you have product/market fit.