Here's some friendly advice from someone that's done ads for one of my start-ups before. 1) If you can't get top-notch talent, just do the ad yourself. Why? Y

Here's some friendly advice from someone that's done ads for one of my start-ups before. 1) If you can't get top-notch talent, just do the ad yourself. Why? You can tell when amateur actors are just "reading lines." They don't seem excited about the product, all they want to do is get through the script. The had has some brilliant ideas (the best friend cheating on your wife bit is quite funny) but the execution kills it. If you don't think you can pull off "acting" by yourself, even describing your business (like you do when trying to get into YC, for example) will go a lot farther than amateur actors reading off of a script. Something like "Hi, I'm Jim and this is what Lawdingo does. I'm excited to introduce you to this new blah blah" simply shows excitement (bonus points for being the co-/founder -- viewers get a warmer feeling). 2) If you really want to go the funny route (I don't think I would), do something ridiculous. An 80s eras commercial, a song-and-dance; something that has the possibility of going viral. Law advice is a relatively ubiquitous subject. Consider how GEIKO sells insurance. In your case, I'd say you went half-GEIKO. Go full-GEIKO. Be ridiculous if you want to be funny. The ad makes you seem sorta-kinda serious, so I can't help but get mixed feelings. If you want to see what a great example of the above is, consider: http://www.youtube.com/watch?v=ZUG9qYTJMsI http://www.youtube.com/watch?v=ZUG9qYTJMsI 3) Diction. Diction. Diction. Have some. Or your actors should have some. I remember we paid this one chick god knows how much to shoot an ad for us (sex appeal, etc. -- another dumb idea). I wrote the damn script and I could barely understand what the fuck she was saying. The indian dude has no diction. If that's you, I'm sorry, but that's the truth. Take a speech class or get someone else to do it. As your grandma always used to say: E N U N C I A T E (or at least mine did). 4) The fist-bump at the end is lame. Seriously. The ending of an add should be the equivalent of the ending of a symphony: loud, fanciful, memorable.