That was a valuable story to read. While there is plenty written about establishing product market fit before chasing the press, it's definitely worth wresting

That was a valuable story to read. While there is plenty written about establishing product market fit before chasing the press, it's definitely worth wresting the "launch" out of our playbook. There are quite a few misguided habits subtly embedded in that ritual. There are quite a few startup 1-liners out there today and it's worth mentioning one from Marc Andreessen: Be so good they can't ignore you. Applied to the OP, let the press find you when once you have something interesting.