- No library to integrate (ie langage independant and you don't have to change your code) whereas actual product requires to use java, .net or python - easy cus

- No library to integrate (ie langage independant and you don't have to change your code) whereas actual product requires to use java, .net or python - easy customization with common technologies (CSS, JSON) whereas you have to use complex XML configuration with actual product - Per usage pricing instead of expensive license - Out-of-the-box widget to integrate in your website which adapt itself to the requested data