Consumers don't care about DRM or No-DRM they care about convenience. Large players do not care about technology either they just want control over their market

Consumers don't care about DRM or No-DRM they care about convenience. Large players do not care about technology either they just want control over their market. Under this circumstances the question is what stand should W3C take ? Should they try to keep web as open as possible or should they play to the tunes of Google and Microsoft and introduce features that benefit them. As I see it, web standards should be as open as possible.