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The article itself certainly offers sound advice. I can imagine how distracting a full blown launch can be when there's a business to build and a product to ref

The article itself certainly offers sound advice. I can imagine how distracting a full blown launch can be when there's a business to build and a product to refine. Thing is, after clicking through to the author's new project, Origami[1], the same big launch mentality seems to still be at play. I'm met with a mysterious sign up page hinting at the product, but there's no way to be sure if I'm genuinely interested. I submitted my email just to see if I could get my hands on the product, putting my trust into the "early access now" message underneath the email field. The resulting email just kept me at arm's length and I still know nothing about the product. I suppose that's the way it's meant to be, though, given that Origami "has a thriving community of families in the hundreds already". [1]https://origami.com/ https://origami.com/

greenlander 14y ago
+1 The world's most annoying web sites are ones that you have to register or email for before you even know what the site does. I can only say that you're more patient that I am. I saw the first page and that I have to cough up an email just to get further. Then, I just closed that tab... never to look at this site again.
csmattryder 13y ago
I was looking for this comment, I'm expected to sign up for something I don't even know I don't need! I can hazard a guess that EveryMe (beyond being Yet Another Social Network) is that it wasn't communicated properly, I'll back that up by: "Our Twitter searches were full of users that didn't get it." I've noticed this trend in recent startups, where for some funny reason, you tell the consumer nothing about the product but expect them to pay a time and information investment. My email address isn't something I just give out to no-mark sites. As one such consumer, you're battling with not only The Big Guys, but that other startup that has an introduction stating their mission. You've got 10 seconds to convince me I need you, or I'm out of your website.

greenlander 14y ago

+1 The world's most annoying web sites are ones that you have to register or email for before you even know what the site does. I can only say that you're more patient that I am. I saw the first page and that I have to cough up an email just to get further. Then, I just closed that tab... never to look at this site again.

csmattryder 13y ago

I was looking for this comment, I'm expected to sign up for something I don't even know I don't need! I can hazard a guess that EveryMe (beyond being Yet Another Social Network) is that it wasn't communicated properly, I'll back that up by: "Our Twitter searches were full of users that didn't get it." I've noticed this trend in recent startups, where for some funny reason, you tell the consumer nothing about the product but expect them to pay a time and information investment. My email address isn't something I just give out to no-mark sites. As one such consumer, you're battling with not only The Big Guys, but that other startup that has an introduction stating their mission. You've got 10 seconds to convince me I need you, or I'm out of your website.