It's a nice idea, ESPECIALLY for social sites that focus on community. There's a lot of knobs that need to be tweaked to communicate the message and identify t

It's a nice idea, ESPECIALLY for social sites that focus on community. There's a lot of knobs that need to be tweaked to communicate the message and identify the true audience. But be aware what you give up when you sacrifice the big launch - a lot of nice links, some press, and a lot of tech people giving you a sniff. If you think about it, the "big launch" is at direct odds with the lean startup approach.