>> Both Boxster and 1 Series are still relatively expensive. Right, spot on, $50k for a 6-cylinder two-seater while American counterparts are half the price wi

>> Both Boxster and 1 Series are still relatively expensive. Right, spot on, $50k for a 6-cylinder two-seater while American counterparts are half the price with 8-cylinder engines. And who says Porsche/BMW are in trouble because of that? And who says GM has a great business model because of that? Nobody! But in the tech it is somehow backwards. Who cares about Porsche market share in their right mind? Porsche makes about $20k on average on every vehicle they sell in Europe. And they have maybe 0.5% of the market share. GM losses nearly $2k on every vehicle they sell in Europe. And has about 20% of the market. I don't think that "commodity model" makes sense for Apple. They should stay away from it.