Doing product management in this space you have two axes to play on - when you deliver and what you deliver. In general I always find it's best to fix one and v

Doing product management in this space you have two axes to play on - when you deliver and what you deliver. In general I always find it's best to fix one and vary the other i.e. a) you fix deadlines and you vary on what you ship, sacrificing quality, features etc. to hit a deadline. or b) you fix what you deliver, in terms of functionality, quality etc. and slide your delivery date until it's ready Trouble starts when you're varying on both axes at the same time; mission creep on what you deliver - an ever growing list of features - and no date to force a resolution.