The iPod mini, nano, and shuffle didn't devalue the iPod brand. The Mac mini didn’t devalue the Mac brand. Apple didn’t simply slash the prices on iPad 10" devi

The iPod mini, nano, and shuffle didn't devalue the iPod brand. The Mac mini didn’t devalue the Mac brand. Apple didn’t simply slash the prices on iPad 10" devices, with the iPad mini they added choice. The iPad mini isn’t underpowered and plasticky, its build quality is at least as high as the larger model. The move is very much like how Apple introduced the iPod mini, 2 years after the first iPod.