Source: http://www.theverge.com/2012/10/25/3555664/apple-ipad-mini-margin-is-significantly-below-corporate-average http://www.theverge.com/2012/10/25/3555664/ap

Source: http://www.theverge.com/2012/10/25/3555664/apple-ipad-mini-margin-is-significantly-below-corporate-average http://www.theverge.com/2012/10/25/3555664/apple-ipad-mini-m... The way I think about it, the iPad Mini requires largely the same components as the regular iPad but runs at hundreds of dollars less. This is slightly mitigated by a cheaper screen and smaller battery, but I'd have thought it's still a lower margin product.