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>The iPad Mini didn't exist last year, and that's surely a lower margin product Why is it "surely" so? We're talking percentage margin here, not the margin in
by cooldeal 13y ago
>The iPad Mini didn't exist last year, and that's surely a lower margin product
Why is it "surely" so? We're talking percentage margin here, not the margin in dollar terms. The iPad Mini can theoretically have a higher margin than the iPad.
- Osmium 13y agoSource: http://www.theverge.com/2012/10/25/3555664/apple-ipad-mini-margin-is-significantly-below-corporate-average http://www.theverge.com/2012/10/25/3555664/apple-ipad-mini-m... The way I think about it, the iPad Mini requires largely the same components as the regular iPad but runs at hundreds of dollars less. This is slightly mitigated by a cheaper screen and smaller battery, but I'd have thought it's still a lower margin product.
- filmgirlcw 13y agoApple has consistently warned that margins on the iPad mini are lower and it will impact overall gross margin.