The obvious thing that is being missed is that manual 'scaling' would most probably result in higher quality data. I would consider this critical for data sensi

The obvious thing that is being missed is that manual 'scaling' would most probably result in higher quality data. I would consider this critical for data sensitive businesses. One of my clients I do some consultation work for from time to time actually prefer the manual process. It allows them finer grained control to better manage the quality of data/advertisements because the majority of what they do involves graphic art. They have effectively turned manual scaling into a competitive advantage. I sincerely doubt they will always prefer this route - but at the moment it seems like the best approach (until all their clients are computer savvy and solely work with artists and not try to make a flyer or the like themselves with Microsoft Paint).