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The iPad Mini didn't exist last year, and that's surely a lower margin product. I also have no doubt that margins are tighter than they used to be on their MacB
by Osmium 14y ago
The iPad Mini didn't exist last year, and that's surely a lower margin product. I also have no doubt that margins are tighter than they used to be on their MacBook Pro line now they've switched to Retina screens and all-SSD. But both of these are likely to be less of an issue as the tech gets cheaper, so it might not be quite as dramatic as it seems at first glance. That said, they are surely facing tougher smartphone competition than ever now.
- cooldeal 14y ago>The iPad Mini didn't exist last year, and that's surely a lower margin product Why is it "surely" so? We're talking percentage margin here, not the margin in dollar terms. The iPad Mini can theoretically have a higher margin than the iPad.
- Osmium 14y agoSource: http://www.theverge.com/2012/10/25/3555664/apple-ipad-mini-margin-is-significantly-below-corporate-average http://www.theverge.com/2012/10/25/3555664/apple-ipad-mini-m... The way I think about it, the iPad Mini requires largely the same components as the regular iPad but runs at hundreds of dollars less. This is slightly mitigated by a cheaper screen and smaller battery, but I'd have thought it's still a lower margin product.
- filmgirlcw 14y agoApple has consistently warned that margins on the iPad mini are lower and it will impact overall gross margin.