Pressure 1) Their stock price has gone from a high of just over 700 to a recent low of just under 400. Stock is a form of compensation to employees. They don't

Pressure 1) Their stock price has gone from a high of just over 700 to a recent low of just under 400. Stock is a form of compensation to employees. They don't need explosive growth but they must stop the bleeding to get their employees better compensation. Pressure 2) They're seeing increased competition and they will not remain an dominant player if they don't continue to innovate.