Ugh, I hate the attitude on display in this article. The idea that everybody will benefit from your product, and that you just have to help them see the light

Ugh, I hate the attitude on display in this article. The idea that everybody will benefit from your product, and that you just have to help them see the light is false and patronizing. I would not benefit from a new iphone because my current phone does everything I want my smartphone to do. "Uncovering problems for your customers" is newspeak for "selling a solution in search of a problem"