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I'm going to be doing a similar writeup as my app launches in 2 weeks. I've got a small budget. All the design+dev was me, but I'm spending about $300-$400 on m
by monkey_slap 13y ago
I'm going to be doing a similar writeup as my app launches in 2 weeks. I've got a small budget. All the design+dev was me, but I'm spending about $300-$400 on marketing. We'll see how that goes.
If anything I believe you should be spending more on marketing nowadays. There's no real way, at least to my knowledge, to search for a niche hole with keywords. I do, however, like to think of an app idea and then spend an hour search various keywords and seeing the results/competition. https://appstorerankings.net/ https://appstorerankings.net/ is a good website to find the keywords of an app. I combined common keywords in the app that I'm releasing with common keywords that are missing among competitors that yield few results.
Again, I haven't launched this app (my 7th) yet, but I'll be doing some analysis of its success using the marketing budget and keyword research.
- trevmckendrick 13y agoI agree it's hard to do really detailed research similar to, say, the Google Keyword Tool. It's mostly a gut check. "Does this have a lot of competition? Does this keyword appear to get a lot of searches?" What's your app name?
- monkey_slap 13y agoPoetreat. Aiming for May 7. Week of polish then submission. http://poetreatapp.com/ http://poetreatapp.com/
- autotravis 13y agoNice landing page.
- monkey_slap 13y agoThank you :)
- trevmckendrick 13y agoNice landing page for sure. Maybe this is obvious, but they key is finding out a solid upgrade that makes IAP's worth it to customers.
- monkey_slap 13y agoAgreed. Doing a freemium model where you can save only save 1 poem. Unlocking adds theming, Facebook+Twitter connection, and unlimited poems. Worth $.99? That's subjective, but this entire app is more of an experiment than a business. Just going to iterate and improve on the next one.