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hmm, you've raised a good point: "who is your target audience"? So far, all paid customers are using the API as a web service. Two of them are quite famous iPh
by alexdong 18y ago
hmm, you've raised a good point: "who is your target audience"?
So far, all paid customers are using the API as a web service. Two of them are quite famous iPhone applications provider paying the standard $299/mo fee, three of them are vertical semantic search engines or recommendation engines that paid much more to have the code deployed behind their firewall. Hopefully this could make it easier for you to understand why the website is designed with developers in mind.
The reason that I'm making this site more consumer oriented is that I found the current market is a bit too limited. There are many opportunities, for example integrated with Epson's Web2Print software, that I simply don't have the BD resources to attack. I was hoping that by raising more awareness of the service on the consumer side, I could get more publicity which in turn will bring more developer customers.
I guess my question is:
1) Do you think my strategy make sense or not?
2) If I were to make this a paid service targeting consumers, what might be the good pricing point? $20 per year? What might be the 'selling point' to normal users?
- eli 18y agoThis all makes perfect sense, but keep in mind that you are marketing to more than just developer customers. Your website needs to cater to journalists, curious members of the public, potential business partners, maybe investors? And then you need to pitch journalists. They aren't going to find you on their own. If you want to do it yourself, I suggest writing direct, honest emails to journalists who have covered this sort of thing in the past. Don't worry about making it sound like a press release.