I'm not a expert, but, I'll would suggest a few things: printgreener.com has a lot of information describing what they do and why. They play on green card a lo

I'm not a expert, but, I'll would suggest a few things: printgreener.com has a lot of information describing what they do and why. They play on green card a lot which is bound to generate interest from mainstream media where as you hardly tell the user why they would want to do this. Also a free account allows you to view one page/30 seconds and the only version that fixes this costs $299/month where as printgreener.com costs $29 which is a one off - I don't understand the massive difference in price. Who is the target market that would actually pay $299/month for this. You need to explain this better or drop the price. To me this is the type of thing that could tend towards $0 with open source and/or a firefox plugin. Some of their coverage goes back to 2006, so they have a first mover advantage over you.