Why do we glorify tech development in startups so much? Just because it is a scare ressource? You can copypaste from stackoverflow into your rails app. Great,

Why do we glorify tech development in startups so much? Just because it is a scare ressource? You can copypaste from stackoverflow into your rails app. Great, but please stop bragging about it. You can build the best iphone apps the world. Awesome. But let's be honest - it doesn't matter. Imho: Millions of startups are in the earliest stages of product innovation/development. And in that early stages there are million of tasks in product development you need to do. Writing code usually comes very late - if at all. Millions of assumptions/feature/startups ideas that can be killed without writing one line. Millions of customers/ideas/dollars that can be commited before you write the first line. A business guy without his first customer searching for tech co-founders is a failure. A tech guy without his first customer writing code is a failure. I am a tech/product guy and i do not understand "idea guys", "business guys" or "tech guys" who reduce startups/product innovation to shipping code. And by that basically stay in their comfort zone. Imho: the hard thing about startups is not how to build stuff. It is figuring what to build. And here "business"/"tech"/"idea"/"design" people are all equally needed.