I work startup founded by two awesome dudes, who very much respect each other. I can relate to what is being said here. It is not for those who already underst

I work startup founded by two awesome dudes, who very much respect each other. I can relate to what is being said here. It is not for those who already understand value of what the other one is doing but many others [parters and mostly employes] who don't get it. "Technical" things are likely to be more visible, trackable and tangible than "business".