This reminds me of the Instagram TOS fiasco. Instagram essentially was burned very badly by doing the right thing, i.e. by being extraordinarily forthright abou

This reminds me of the Instagram TOS fiasco. Instagram essentially was burned very badly by doing the right thing, i.e. by being extraordinarily forthright about changing their terms. Usually TOS provide the company the ability to change their terms without any notice whatsoever; we are somewhat unreasonably expected to regularly check back ourselves and try to find changes. Instagram tried to do right by their users by clearly communicating upcoming and significant changes that would affect their users, and the Internet collectively and unilaterally sh*t the bed. I remember thinking they were crazy for doing that, because it was obvious exactly how it would play out. Sometimes doing the right thing is the wrong thing. Unfortunately sometimes silence is golden.