Clickable link: http://www.giftwell.com/discover/ http://www.giftwell.com/discover/ We've seen ok numbers of "more suggestions" but we've seen virtually no use

Clickable link: http://www.giftwell.com/discover/ http://www.giftwell.com/discover/ We've seen ok numbers of "more suggestions" but we've seen virtually no users "star" gifts. Our tool gets smarter as you star gifts and it will get smarter with use but with no interaction the tool is hosed. We intentionally went with a very tame, vanilla UI because we figured it would convert better with the average online user. We've got a few ideas for more radical user experiences but I was hoping to hear some additional opinions on why this fails so hard before venturing down another dead-end. Thanks in advance!