3 ms·
Is burning a story still effective? HuffPo will run a story from a mid-tier news org (AFAIK), and then it will go viral. So it seems this might be a deprecate
by bravura 14y ago
Is burning a story still effective?
HuffPo will run a story from a mid-tier news org (AFAIK), and then it will go viral.
So it seems this might be a deprecated crisis PR strategy.
- ghshephard 14y agoHuffPo doesn't rise to the level of "mid-tier" - they are definitely less Relevant (at least in the united States) than the mid-50 media outlets, and don't even compare to something like the Top Tier (NYT, WSJ, Tribute, LA Times). For example, from HN Search: Results 1-10 of 493 for http://www.huffingtonpost.com/ http://www.huffingtonpost.com/ Results 1-10 of 12,273 for nytimes.com
- mseebach 14y agoSo, my gut feeling says you're right, but your methodology here is wrong: HN aggressively encourages sharing the original story, cutting out any intermediates. HP, for all their reach in making stories go viral, don't actually produce a lot of original content. When something is on NYT, it is generally original.
- lnanek2 14y agoDoesn't really matter how many stories. Matters how many see them and who the people who see them are. If your target market is PC gamers, a viral story from an online site could hit your target audience right where most of them will notice it. Last time I read a times article was when Tesla revealed their stories are fake.