3 ms·
> The blatant use of beautiful people wearing it doing fun and exciting things leads me to believe they understand they have a uphill battle on this front and b
by greiskul 14y ago
> The blatant use of beautiful people wearing it doing fun and exciting things leads me to believe they understand they have a uphill battle on this front and basically need to convince the public that it is cool. This is a bad sign.
If cigarette companies managed to use marketing and product placement to make smoking be cool and fashionable, I bet it can be used to make Glass look cool. Not sure if they are doing the right campaign, but they are on the right track.