A really easy way to get clients okay with the iterative failure model is to charge a fixed price. This takes the "hourly" nuance out of the deal and allows yo

A really easy way to get clients okay with the iterative failure model is to charge a fixed price. This takes the "hourly" nuance out of the deal and allows you to make the rapid failures with a much smaller "rolling eyes" client. Of course, adapting this model puts more risk on you as the designer - however, if you get good at it, you can finish projects in a much smaller time frame and technically skyrocket your "hourly" rate. This is how I would always approach clients - 1 price to get want you want, fuck ups are on me. And the reason I would word it like that is for one very PRIME reason: Most clients don't understand the value of the iterative failure.