The people I talked to at HBO certainly were smart enough to have crunched the numbers (this would've been in 2007 or so, but I have no reason to think its any

The people I talked to at HBO certainly were smart enough to have crunched the numbers (this would've been in 2007 or so, but I have no reason to think its any different now.) if they're bullheaded, it's because they make shitloads of money from their current business model.