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Why bloggers insist on using the awful lightbox/email signup/popup windows: because it converts better. I concede it could be bad on developer focused sites.
by monkeyspaw 13y ago
Why bloggers insist on using the awful lightbox/email signup/popup windows: because it converts better.
I concede it could be bad on developer focused sites. But I also have to believe they have tested it, and by their metrics they have more 'success' using popups than not.
(Don't get me wrong; I hate them too.)
- hobs 13y agoFrom stupid people. I don't want the people who convert after that popup, they are the worst.
- monkeyspaw 13y agoApologies for the delay in responding, it's been a busy week. I guess it depends on who you're building for. I've built for a non-technical audience, and wouldn't call them stupid just because they convert due a lightbox popup. Many of these folks want the emails I send, but wouldn't be able to find a more subtle signup. In general, I try to help my users and not call them stupid.