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Cool! As someone who was pretty critical of the FRC post from yesterday I want to make sure I spoke out to praise this. This kind of data, rather than an index,
by hammerzeit 13y ago
Cool! As someone who was pretty critical of the FRC post from yesterday I want to make sure I spoke out to praise this. This kind of data, rather than an index, is much more interesting to me.
A few other jumbled thoughts:
* How are you tracking these? I assume it must be pretty messy collecting this data and keeping it up to date.
* Could you do something with Google Trends as well?
* Clearly some of these (whereberry/swish/etc) are highly correlated across channels, implying some sort of news event. Would be really interesting to see the ones that only gain in one without the others, and what could cause that. This kind of turns into Google Finance for startups.
* Agreed the LinkedIn data is intriguing, if only because it has a bias towards much more established companies -- maybe because it's focused on job-seekers?
* Lastly, one philosophical point: If you go by the mantra of "what gets measured gets managed," does this end up reinforcing the silicon valley hype cycle and encourage startup CEOs to get "hot"?
- dmor 13y agoThanks, I'm collecting it in a massive database and I love hearing all the ideas of what could be done with the data. As to what gets measured gets managed - legitimately increasing traffic, audience, brand awareness etc. is all about the top of the funnel. Considering how many startups I meet with who are hemming and hawing about doing marketing, only to later end up dead, I think this could be a very good thing. We'll see.