Add in dynamic content (like mentioning a blurb from a past blog post, or a tweet from the writer, or - even better - a tweet @ the author from someone else pro

Add in dynamic content (like mentioning a blurb from a past blog post, or a tweet from the writer, or - even better - a tweet @ the author from someone else prominent) and you've got yourself one slick marketer... erm, I mean spammer.