And my point is that it makes no sense for the ad publisher to target intelligently because Facebook has all the user data that can be used for targeting. In o

And my point is that it makes no sense for the ad publisher to target intelligently because Facebook has all the user data that can be used for targeting. In other words, I think Facebook should be selling advertisers a higher level service than broad demographics. Theoretically, I should be able to go to Facebook and say, "Here's my product, help me target my advertisements." Then Facebook looks through its data to see who "Likes" similar products or has searched for similar things or whatever, then figures out a target group based on that, and lets me advertise to them. To be honest, though, I block the ads on Facebook anyway, so I'm not too concerned about it