yah it totally is. It's cheaper than most of the supermarkets too and stuff is fresh (per the name). Plus they'll carry your groceries up the stairs for you, wh

yah it totally is. It's cheaper than most of the supermarkets too and stuff is fresh (per the name). Plus they'll carry your groceries up the stairs for you, which is great if you're on a third-floor walk-up during the summer.