Hardware isn't very thrilling. Even the better spec'd peak is qHD vs. current Android flagships' 1080P screen resolution, a processor generation back, 4GB ROM v

Hardware isn't very thrilling. Even the better spec'd peak is qHD vs. current Android flagships' 1080P screen resolution, a processor generation back, 4GB ROM vs. 32GB and 64GB internal memory, no LTE. The Keon model is a step further back yet. That does let them offer a very affordable price at least, and probably meant much cheaper to get an ODM since there isn't anything new about the hardware. LTE isn't as important outside US and with fewer contract subsidies the price is more important. They might manage some low end sales this way and get some developers to pickup an extra developer device. I think the bigger OEMs avoid this sort of thing because there isn't much profit margin, but it might be enough for a small company to get by. You can't really get huge sales unless you are in stores, but you can get some.