3 ms·
The type of marketer you are looking for is not interested in the small dollar opportunity your app could provide. However, there is still a lot of low hanging
by jyu 13y ago
The type of marketer you are looking for is not interested in the small dollar opportunity your app could provide. However, there is still a lot of low hanging fruit that you can pick yourself even if you are "not a marketer."
1. Do you have good product / market fit? Are you currently engaging with your users and potential users? What do they say about your app? Does it do what they think it should? Interview them with questions from survey.io. Listen to their feedback based on the "very disappointed" framework by Sean Ellis. Iterate the development and feedback cycle as needed. Now that you have a good product, go to step 2.
2. Get your app out there. Who are your niche market influencers? Identify top forums, bloggers, tweeters and offer them FREE app downloads. Make sure to ping them multiple times over several months (hey, this is a problem and I developed this app. update: I have these users that love this feature. update #2: You can track all golfers for the Masters tournament coming up. etc etc). Identify who your top competitors are, and find out if you can advertise with them. Since this is a niche product, mass marketing is not an option. Facebook ads (and paid advertising in general) usually doesn't start out profitably. It takes a lot of time, trial and error, and advertising spend to figure it out.
Golden Nugget: use Google Alert and specific key phrases that identify new users / influencers. So for instance, if you set up an alert for 'Phil Mickerson', add the blogger/tweeter to your drip email campaign, and leave a relevant comment.
3. If you are serious, keep going and learn along the way. At your current phase, consistent drips to influencers are probably your best bet.
One final note, you may be better off approaching this as a learning experience rather than a business.
- danenania 13y agoThank you for the great advice. I really the like the Google Alerts idea. I'm definitely treating this more as a learning experience. It started out as a project for learning iOS development and has become a project for learning to market a niche app. But I'm also wondering if I can turn it into a project for learning how to delegate the marketing side of things to someone who understands and enjoys it, since even though I thoroughly grasp its importance, I find it tedious compared to development work and have a hard time motivating myself to put in the time required vs. say starting to build another app.