I'm not sure I get it. The author asked his only female employee and his wife for feedback and the feedback was categorically negative yet he decided to proceed

I'm not sure I get it. The author asked his only female employee and his wife for feedback and the feedback was categorically negative yet he decided to proceed regardless? I appreciate the intention but I don't think an 'honest' blog post is going to quell the controversy his tactic will undoubtedly drum up.