3 ms·
The customers didn't see a different product. They completely changed the product. I doubt you change from publisher saas model to be an ad network just changi
by gcb0 14y ago
The customers didn't see a different product. They completely changed the product.
I doubt you change from publisher saas model to be an ad network just changing your Billing contracts (like the little anecdote makes you believe), now they have to go after they agency and sell to them, and manage impression mismatch claims and what-not
- brudgers 14y agoIn service industry terms, they went from self-service to full service. When the service provided is for business and revenue generating, just sending a check is as full service as it gets. Their model reminds me of payroll services like ADP which are ridiculously cheap. They make their money on short term float and the larger the payroll they handle, the more money they make.