I love stories like this.. I personally know of a similar story on a smaller scale, where a consulting team was developing custom web solutions for client afte

I love stories like this.. I personally know of a similar story on a smaller scale, where a consulting team was developing custom web solutions for client after client (in the CRM space), and one day decided to turn their product into a SAAS offering instead. They went from selling 3-4 sites a year to having several hundred clients in about 3 years, and even spinning the SAAS business out into it's own separate company that is now 10x the size of the consulting company (which they still run for other types of custom work). So it's definitely true that sometimes the pivot is in the approach and not the product. And isn't that basically the 37 Signals success story also? They took their custom products and turned them into SAAS offerings..