If we're being pedantic, that's inductive reasoning. See the problem of induction [1]; you cannot justify any inference about future experiences of a product ba

If we're being pedantic, that's inductive reasoning. See the problem of induction [1]; you cannot justify any inference about future experiences of a product based on past experiences of it alone. Brand loyalty is broader and can potentially be justified. [1] https://en.wikipedia.org/wiki/Problem_of_induction https://en.wikipedia.org/wiki/Problem_of_induction