This probably IS the pivot. Companies like pitchbook.com make $ awe of founders who can manage to find the time to write articles, blog posts, do speaking enga

This probably IS the pivot. Companies like pitchbook.com make $ awe of founders who can manage to find the time to write articles, blog posts, do speaking engagements, and be "thought leaders", and somehow still find the time to rapidly grow a company It's all marketing, which if done well, helps grow your company.