http://legiscan.com/CA/text/AB1291 http://legiscan.com/CA/text/AB1291 Rationale according to the authors of the bill: This state has previously recognized the

http://legiscan.com/CA/text/AB1291 http://legiscan.com/CA/text/AB1291 Rationale according to the authors of the bill: This state has previously recognized the importance of providing Californians with transparency about how their personal information has been shared by businesses by enacting Section 1798.83 of the Civil Code into law in 2003 Businesses are now collecting types of personal information not included in the original law and sharing and selling it in ways not contemplated or properly covered by the current law. - Some Web sites are installing up to 100 tracking tools when consumers visit Web pages and sending very personal information such as age, gender, race, income, health concerns, and recent purchases to third-party advertising and marketing companies. - Third-party data broker companies are buying, selling, and trading personal information obtained from mobile phones, financial institutions, social media sites, and other online and brick and mortar companies. - Some mobile applications are sharing personal information, such as location information, unique phone identification numbers, and age, gender, and other personal details with third-party companies. Proposed changes to the 2003 law: This bill would instead require any business that retains a customer's personal information, as defined, or discloses that information to a 3rd party, to provide at no charge, within 30 days of the customer's specified request, a copy of that information to the customer as well as the names and contact information for all 3rd parties with which the business has shared the information during the previous 12 months, regardless of any business relationship with the customer. This bill would require that a business subject to these provisions choose one of several specified options to provide the customer with a designated address for use in making a request for copies of information under these provisions.