> I'm guessing Intel offered some sweet sweet long term deals to keep AMD out of the picture. I don't know whether Intel under bid AMD's pricing or not. What

> I'm guessing Intel offered some sweet sweet long term deals to keep AMD out of the picture. I don't know whether Intel under bid AMD's pricing or not. What we know Intel did do, though, is that they ran a marketing blitz of Intel Inside ads so that when consumers went to buy a computer and saw "AMD" instead of "Intel" they reacted negatively. Based purely on the marketing, customers would view the computer sporting the "Intel Inside" logo as the premium product.