Naming things is so hard. Descriptive names might be great at telling users immediately what your service does. But there are only so many plays on "To Do List"

Naming things is so hard. Descriptive names might be great at telling users immediately what your service does. But there are only so many plays on "To Do List" that work for product names. As soon as you start actually using a product, it's really nice if it has a simple, pronouncible name. It's much easier to say: "Did you see this on Trello?" to a coworker than "Did you see this on FogCreek To Do List Pro?" Another simple product with a great name is Doodle. Of course you could have a more obvious name, like "Cooperative Schedule Maker 3.0". But that just makes it so much harder to talk about! Trello is a good name.