Are people using Azure Mobile Services happy with it? I watched the first NSScreencast on it, and it just seemed to introduce so much complexity. If I wanted to

Are people using Azure Mobile Services happy with it? I watched the first NSScreencast on it, and it just seemed to introduce so much complexity. If I wanted to manually configure SQL tables, I'd make my own backend. Parse on the other hand was extremely well documented and required 0 server or database knowledge. Edit: Personally I don't find Azure marketing all that interesting, but they have been doing a great outreach effort. In addition to DF, they've two sponsored NSScreencasts and the latest iOS dev weekly newsletter. http://nsscreencast.com/episodes/59-windows-azure-mobile-services http://nsscreencast.com/episodes/59-windows-azure-mobile-ser... http://iosdevweekly.com/issues/90/?utm_source=iOS+Dev+Weekly&utm_campaign=75c2d6c937-iOS_Dev_Weekly_Issue_90&utm_medium=email http://iosdevweekly.com/issues/90/?utm_source=iOS+Dev+Weekly...