When we see something we don't like it isn't bad to complain about it in and of itself but what isn't okay is this self-righteous attitude people have started t

When we see something we don't like it isn't bad to complain about it in and of itself but what isn't okay is this self-righteous attitude people have started to acquire. It's this phenomenon where we think that we can not only publicly shame companies on our blogs and believe we're important enough for them to change it back for us but, worse, we seem to think we're objectively right. Social media is great - platforms like twitter and facebook give people an online voice. However, this also creates an over inflated sense that their voice matters more than anyone else. Part of the phenomenon you describe regarding public shaming is that this has become default way of addressing situations - because that's the culture those social platforms have created & reinforced. Further, it's much easier to do this online because you're just looking at pixels on a page - not into the eyes of a fellow human.