2 ms·
Well, to some extent you already proved that there is a market for extending the reach of micro breweries which I would agree is a significant problem. Have yo
by brzed 13y ago
Well, to some extent you already proved that there is a market for extending the reach of micro breweries which I would agree is a significant problem. Have you considered starting over using a different (non trademark infringing) website? Then you could even expand and sell other hard to find craft brews.
That being said...I would be very careful about the legalities of what you are doing. A trademark lawsuit sucks, but a visit from the ATF would be far worse.
- tptacek 13y agoAs a counterpoint, I think this is a bad business idea. Legal compliance is going to be expensive (you're going to need to involve pro legal from day one on this, or else forfeit your right to a sob story about the [state] government[s] shutting you down). Even after you shell out for that, there will be large classes of customers who you won't be able to service because of idiosyncratic state laws. Customers will always be uncertain about whether they can use your site. Meanwhile, you're selling a product with a well-established price point. Your overhead is substantial (it's expensive to ship beverages). Heady Topper happens to come in cans, but most of the high-demand brews (besides Surly) are bottles, so you'll have breakage to deal with. There is a reason that there aren't a lot of good ways to click a button to get Pliny The Elder: the market conditions for it suck.
- brzed 13y agoI didn't say it was a good idea, just that there was a market lol. There is actually a pretty significant market for hard to find or out of production sodas. That being said, everything you noted about legal compliance is likely completely accurate and is the differentiator between existing market and feasible business idea.