4 ms·

"If you sell a 99-cent app to just 1% of the people who bought new iOS devices in the 2012 holiday quarter alone, you’ll clear about $519,750." http://successf

• larrys 14y ago
  "you’ll clear" Not to mention the fact that the "you’ll clear" is totally arbitrary anyway. How much does it cost to offer support to that many people obviously not being taken into account.
• tptacek 14y ago
  Marco's statement is not an instance of "The 1% Fallacy". He's not suggesting that you can throw arbitrary products against the wall and succeed because 1% => 500k; he's saying "it's silly to try to cater to every customer because the math doesn't make sense".
  • rmc 14y ago
    Here here. March's point is also that if you piss off 99% of the potential market, you can still make a lot of money. He's addressing the 100% fallacy, the idea that you have to satisfy 100%. He's pointing out that that's not necessary