i believe, utility and price decision makes more sense for prices larger than impulse buying seed (>>$120). From $120 to $5, $5 to $1, $1 to 10cents and below

i believe, utility and price decision makes more sense for prices larger than impulse buying seed (>>$120). From $120 to $5, $5 to $1, $1 to 10cents and below 10cents have all different consumer behavior dynamics, for a cosmopolitan american buyer. So apps below $1 and $15 are all different stories for consumers. For <1$, visibility, jumping to leaderboard matters more. For a $15 product utility mattes more, but still an impulse buying decision can be forced.