The challenge with the website is saying things in such a way that we don't scare off the non-technical, and still appeal to the technical. All cards on the ta

The challenge with the website is saying things in such a way that we don't scare off the non-technical, and still appeal to the technical. All cards on the table, there is a lot of discussion internally about who we are writing for. The result is we get a mish-mash of copy from Engineering and Marketing. The PDF I linked to is much better because those were targeted to Engineering managers. The website still doesn't know who it is targeting. http://www.tldrstuff.com http://www.tldrstuff.com knows its audience it sucks much less.